Chris has some useful advice for PR people and companies on how they should approach bloggers. One important tip – Don’t push too hard:
Don’t push bloggers, and just accept that sometimes the story doesn’t hit. I’ve had a series of situations where things seemed right, and upon checking them out, I just didn’t feel good about blogging it, or wasn’t moved to blog it, etc. As the person pushing that particular product, I’m sure it doesn’t feel well when your push goes nowhere. I’m so sorry when I’m the cause. I imagine bloggers also have their own reasons and feel bad, too. link.