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After Ramayan, its return of Mahabharata on Star Plus

After Ramayan, its return of Mahabharata on Star Plus
Faced with intense competition from rising band of General Entertainment Channels, Star Plus is sprucing up itself and launching new shows and formats. And in a bid to woo back audiences, Star Plus is following the tried and tested concept of airing religious epics, just as has recently been observed with NDTV Imgaine’s Ramayan.

Vodafone brand to dominate media in coming days

Vodafone brand to dominate media in coming days
The coming days could witness a huge wave of advertising blitz on television, newspapers, internet and outdoor media as brand ‘Vodafone’ replaces the ‘Hutch’ brand.  As a result of this transition, Hutch’s three deep pink stars logo would be phased out to pave way for Vodafone’s trademark deep red speech mark logo.

NDTV-NBC partnership, making of another Indian media giant

NDTV-NBC partnership, making of another Indian media giant
News broadcaster NDTV’s entertainment venture, NDTV Imagine could be valued at over Rs.2000 crore, much before it airs it channels. NDTV is also believed to be talks in GE Group’s NBC Universal to sell 26% stake in NDTV Entertainment, a 100% subsidiary of NDTV.