Do you have multiple blogs / websites and want to know if cross-linking these sites affect your Google PageRank / search engine rankings ? John from Google Webmaster group writes: "If you can provide relevant links for users of your site, feel free to link to them.

From PBS: One feature that is common on major news sites is a list of “Most Popular Stories” or “Most Emailed Stories.” Having that list in a prominent place on my site — on all pages — would bring more traffic (and inbound links) to MediaShift’s best content, and serve as an entree into the site for people who just came to read one post.

Eric Enge on the value of outbound link in your web pages: "Publishers of authoritative sites almost always care about their users. They spend time thinking about increasing content quality and adding new content to their site.

Jennifer Slegg – If you are blogging about Chevy trucks, you should link to Chevrolet’s official site, which definitely falls under the category of an authority outgoing link. But you might also want to link to your local Chevy dealership which could be considered non-authority.