If Marshall Simmonds had written an SEO Training Manual for the guides at about.com, it would be something like this: Customize content for each page.
SEO, short of Search Engine Optimization, is a process that can help improve the ranking of your website in the organic search results of Google and other search engines. Higher ranking means more visitors.
The SEO and spam king at Google, Matt Cutts, gave a good talk on optimizing your WordPress blog for the search engines (especially Google) – he was speaking at the two day WordCamp 2007 conference.
You have just launched a website and probably waiting for organic search traffic to hit your server logs.
Usability guru Jakob Nielson is not in favor of writing content for search traffic: If you’re an expert who wants to live from adding to the world’s knowledge, you must go beyond the mainstream Web model of single page visits driven by search traffic.