Whether you look at the search guidelines of Google or Bing, most search engines advice webmaster that they should focus on users and not search engines. Rand debunks this myth as he points out several things that are essential for SEO but users will never see them: Redirection: Without engines, we can use whatever method is convenient – javascript, meta refresh, 302 – it makes little difference to the user.

Gary Pool has some good SEO tips for image search engines. Excerpts: If you have a series of related images, use descriptive variations. 1. "Google’s Ivan Kostoylevsky logo” 2. "Google’s Unexplained Phenomenon logo” 3.

If you are not sure how to structure web pages for effective SEO, check this illustration from SEOMoz that shows how a "perfectly" optimized page should look like. Here are some key points from the story based on their internal research: It appears that Google and the other engines are doing more to recognize location on the page as an element of link consideration.