Sites like Wikipedia, Flickr, Google Knol use the rel=nofollow tag for all outbound links thus denying Google Juice to all external websites.
SEO, short of Search Engine Optimization, is a process that can help improve the ranking of your website in the organic search results of Google and other search engines. Higher ranking means more visitors.
The most recent PageRank update sparked some intense discussion in the blogosphere with people like Steve Rubel, John Battelle, Danny Sullivan and Dave McClure joining the conversation.
Descriptive anchor text (the visible text in a hyperlink) helps accurately inter-connect the web. It allows both users and Googlebot to better understand what they’re likely to find when following a link to another page. So if it’s not too much trouble, try making anchor text descriptive.”
How can you design a campaign to reach a targeted community? Get involved with that community and find the influencers.
Chief Search Strategist Marshall Simmonds, who trained journalists at New York Times and about.com guides about search engine optimization techniques, says that measuring ROI from your SEO effort is extremely important.
Get Yahoo Search results as RSS feeds in your news reader. Supports web search, images and video search.
An XML sitemap, which is simply a plain text file on your server, will enables Google, Yahoo and other search engines to locate pages on your website that have been recently updated or added.
Search engines always take into account the title text and keywords used in the URL of a web page while determining rankings of that page in search results. The influence may be small but keywords mentioned in the URL do carry some weight.
These tips are from Yahoo! Search on how to include META tags, keywords and descriptions in your articles such that your web pages rank high in organic search results:
This great SEO tip from Stoney deGeyter suggests how you can link to internal pages on your website by adding rel=nofollow attribute to links like “click here” or “read more” that have no relevant anchor text.
THe WordPress SEO plug-in, that can help your WordPress blog rank better in Google, has been downloaded more number of times than any of other 2.3k WordPress plug-ins on the Internet according to wordpress.org.
Sage Lewis writes: Siloing is the idea of only linking out to other pages on your site and other outside resources that relate to that specific category or topic.
Do you have multiple blogs / websites and want to know if cross-linking these sites affect your Google PageRank / search engine rankings ?
This is what Matt Cutts told Stephan Spencer when asked about the optimal length of a keyword-rich URL (web address).
From PBS: One feature that is common on major news sites is a list of “Most Popular Stories” or “Most Emailed Stories.” Having that list in a prominent place on my site — on all pages — would bring more traffic (and inbound links) to MediaShift’s best content, and serve as an entree into the site for people who just came to read one post.
Eric Enge on the value of outbound link in your web pages: "Publishers of authoritative sites almost always care about their users.
Jennifer Slegg – If you are blogging about Chevy trucks, you should link to Chevrolet’s official site, which definitely falls under the category of an authority outgoing link.
Most experts believe that linking to other high quality and authority websites from your content helps in improving your own rank in search engines.
Some key suggestions from the official Webmaster team at Google to improve your site rankings in Google.
This is Part II of Google Webmaster Chat. You may also want to read Part I.