SEO

SEO, short of Search Engine Optimization, is a process that can help improve the ranking of your website in the organic search results of Google and other search engines. Higher ranking means more visitors.

Google PageRank Dropped? No Reason to Worry

The most recent PageRank update sparked some intense discussion in the blogosphere with people like Steve Rubel, John Battelle, Danny Sullivan and Dave McClure joining the conversation.

Use Descriptive Anchor Text for Outbound Links

Descriptive anchor text (the visible text in a hyperlink) helps accurately inter-connect the web. It allows both users and Googlebot to better understand what they’re likely to find when following a link to another page. So if it’s not too much trouble, try making anchor text descriptive.”

Why Create a Google Sitemap for your Website

An XML sitemap, which is simply a plain text file on your server, will enables Google, Yahoo and other search engines to locate pages on your website that have been recently updated or added.

Always Highlight Your Most Popular Blog Posts Prominently

From PBS: One feature that is common on major news sites is a list of “Most Popular Stories” or “Most Emailed Stories.” Having that list in a prominent place on my site — on all pages — would bring more traffic (and inbound links) to MediaShift’s best content, and serve as an entree into the site for people who just came to read one post.