Eric Enge on the value of outbound link in your web pages: "Publishers of authoritative sites almost always care about their users.
SEO, short of Search Engine Optimization, is a process that can help improve the ranking of your website in the organic search results of Google and other search engines. Higher ranking means more visitors.
Jennifer Slegg – If you are blogging about Chevy trucks, you should link to Chevrolet’s official site, which definitely falls under the category of an authority outgoing link.
Most experts believe that linking to other high quality and authority websites from your content helps in improving your own rank in search engines.
Some key suggestions from the official Webmaster team at Google to improve your site rankings in Google.
This is Part II of Google Webmaster Chat. You may also want to read Part I.
Relevant Outbound links to authority / quality websites on your blog / website can boost your organic rankings in Google and other search engines.
Wikipedia Traffic statistics is a gold mine for content creators and SEO crowd because traffic on individual Wikipedia articles is often directly proportional to the popularity of that term on the Internet.
The Google Webmaster Guidelines document recommends using a text web browser called Lynx to help people visualize how Google spiders will see their websites.
Link Building expert Eric Ward suggests a technique that uses Google Alerts to build links on the Internet for your websites. Using this method, you may get inbound links from sites like .edu or .gov which are ranked very high in Google.
Pass Google PageRank to your Google Reader subscriptsion via BlogRoll in Blogger. You add blogs to your Blog List by entering blog or feed URLs directly, or by importing subscriptions from Google Reader.
We have no clue how Google decides the ranking of pictures in Google Images but they are probably giving more preference to fresh content in image search results.
Google has confirmed that they decrease the toolbar PageRank of sites that sell links and pass PageRank without using rel=nofollow.
Search engines love to find things that search engine optimizers have a difficult time in manipulating — such as domain age — because they feel like this helps them to keep their index/rankings pure.
If Marshall Simmonds had written an SEO Training Manual for the guides at about.com, it would be something like this: Customize content for each page.
The SEO and spam king at Google, Matt Cutts, gave a good talk on optimizing your WordPress blog for the search engines (especially Google) – he was speaking at the two day WordCamp 2007 conference.
You have just launched a website and probably waiting for organic search traffic to hit your server logs.
Usability guru Jakob Nielson is not in favor of writing content for search traffic: If you’re an expert who wants to live from adding to the world’s knowledge, you must go beyond the mainstream Web model of single page visits driven by search traffic.