Duff shares some good tips on how to get your Adobe PDF documents and presentations rank higher in Google and other search engines using simple techniques.
SEO, short of Search Engine Optimization, is a process that can help improve the ranking of your website in the organic search results of Google and other search engines. Higher ranking means more visitors.
If you have a pile of documents, PDF files and presentations stored in your Google Docs account that you want to world to find via search engines, here's a workaround.
Should brands spend money on Pay-per-click advertisements (SEM) to make their site visible in search engines or should they invest in building organic ranks via search engine optimization (SEO).
If you are not sure how to structure web pages for effective SEO, check this illustration from SEOMoz that shows how a "perfectly" optimized page should look like.
Bing Webmaster blog suggests that placing keywords in the following areas on a web page will have the the greatest impact: Page title (inside the <title> tags) Body text headers (as used within tags such as <h1> </h1>, <h2> </h2>, and so on) Links to other pages (the link text between the <a> </a> tags) Meta tags (specifically when used with the name="description" and the name="keyword" parameters) If rewriting some passages of text so that you can use more of your keywords in a natural sounding form in strategic areas of your pages is doable, then it is usually worthwhile to do so.
Tim Ferriss recently shared some tips on how one can make his or her blog posts popular.
Matt Cutts of Google shared some SEO tips that may help improve the ranking of your blog in Google and other search engines.
People don't just search for text. Google provides alternate search methods including image and document searches. Artist sites, often rich in images, allow an opportunity to index digital assets in search engines.
You may call it the index page or table of contents for your site but Sitemaps are probably the most important tool to help search engines discover your internal web pages.
For search engines, the title tags should include highly relevant keywords and these may not always make a very attractive headline. So put the attractive headline in the H1 tags while the boring but search friendly headline could go in the title tag.
SEO Tips and best practices that were discussed at the Google Webmaster Search Conference. Adam Lasnik from the Google Webspam team was there as well.
An SEO Checklist for your Website. These Search Engine Optimization tips are easy to achieve but can dramatically help increase traffic from Google to your website and also improve user experience at the same time.
Should I put my blog in a sub-directory, a subdomain or on its own domain? For SEO purposes, none of these things really matter, so itâ€™s more of a business/branding decision.
Yahoo and Microsoft Live get the perfect descriptions for Google but interestingly, Google search incorrectly describes 'Google' as a place for searching catalogs online.
Check the Google PageRank of an entire site quickly, right in your browser. You can upload the XML sitemap of your blog and find the PageRank of all pages online.
Rand Fishkin shares some good techniques on how to get search traffic and more inbound links to your own web pages.
The webmaster team at Google has put together this 20 minute video presentation with tips on how to improve your site's presence on Google and how to deal with common issues like duplicate content, fluctuating PageRank, image search, etc.
If you are in an industry that has a successful professional association, working with that association is a fantastic way to get high-authority links.