Rand Fishkin shares some good techniques on how to get search traffic and more inbound links to your own web pages.
SEO, short of Search Engine Optimization, is a process that can help improve the ranking of your website in the organic search results of Google and other search engines. Higher ranking means more visitors.
The webmaster team at Google has put together this 20 minute video presentation with tips on how to improve your site’s presence on Google and how to deal with common issues like duplicate content, fluctuating PageRank, image search, etc.
If you are in an industry that has a successful professional association, working with that association is a fantastic way to get high-authority links.
Hide Text will convert text into images that will not get indexed by search engines.
If your web pages do not appear on the first page of Google, your presence is almost invisible on the Internet because most users are too lazy to scroll beyond the front pages. Learn how to track your website position in search results via Email.
Sony Pictures has put up an interesting promo for their upcoming film â€“ 2012. Instead of promoting the movie’s official site in the trailer, they just show a simple message that says Google Search: 2012.
The company behind Text-Link-Ads.com service has launched a new program InLinks.com that too a marketplace for buying and selling Google PageRank text links but could be slightly tough to detect.
These ALT and TITLE attributes in IMG image tags are important as they impact search rankings but confusing as well because we don’t know whether to use TITLE or ALT or both of them when describing images.
The text and links inside PDF documents are indexed by Google (just like HTML files) and often rank high in search results so PDF files may be a good source of traffic to your website.
A popular belief among the SEO community is that links from .edu or US gov domains carry lot of weight in the eyes of search engines and hence, if any of these trusted sites link to your own site, your natural rankings in Google will get a boost.
Sites like Wikipedia, Flickr, Google Knol use the rel=nofollow tag for all outbound links thus denying Google Juice to all external websites.
The most recent PageRank update sparked some intense discussion in the blogosphere with people like Steve Rubel, John Battelle, Danny Sullivan and Dave McClure joining the conversation.
Descriptive anchor text (the visible text in a hyperlink) helps accurately inter-connect the web. It allows both users and Googlebot to better understand what they’re likely to find when following a link to another page. So if it’s not too much trouble, try making anchor text descriptive.”
How can you design a campaign to reach a targeted community? Get involved with that community and find the influencers.
Chief Search Strategist Marshall Simmonds, who trained journalists at New York Times and about.com guides about search engine optimization techniques, says that measuring ROI from your SEO effort is extremely important.
Get Yahoo Search results as RSS feeds in your news reader. Supports web search, images and video search.
An XML sitemap, which is simply a plain text file on your server, will enables Google, Yahoo and other search engines to locate pages on your website that have been recently updated or added.
Search engines always take into account the title text and keywords used in the URL of a web page while determining rankings of that page in search results. The influence may be small but keywords mentioned in the URL do carry some weight.
These tips are from Yahoo! Search on how to include META tags, keywords and descriptions in your articles such that your web pages rank high in organic search results:
This great SEO tip from Stoney deGeyter suggests how you can link to internal pages on your website by adding rel=nofollow attribute to links like “click here” or “read more” that have no relevant anchor text.
THe WordPress SEO plug-in, that can help your WordPress blog rank better in Google, has been downloaded more number of times than any of other 2.3k WordPress plug-ins on the Internet according to wordpress.org.
Sage Lewis writes: Siloing is the idea of only linking out to other pages on your site and other outside resources that relate to that specific category or topic.
Do you have multiple blogs / websites and want to know if cross-linking these sites affect your Google PageRank / search engine rankings ?
This is what Matt Cutts told Stephan Spencer when asked about the optimal length of a keyword-rich URL (web address).
From PBS: One feature that is common on major news sites is a list of “Most Popular Stories” or “Most Emailed Stories.” Having that list in a prominent place on my site — on all pages — would bring more traffic (and inbound links) to MediaShift’s best content, and serve as an entree into the site for people who just came to read one post.