SEO

SEO, short of Search Engine Optimization, is a process that can help improve the ranking of your website in the organic search results of Google and other search engines. Higher ranking means more visitors.

Find Out How Much Traffic a Website is Getting

Learn about free tools that help you find out how much traffic (or hits) a site is getting on the web. They are good for competitive market research or for spying on your competitor’s site.

How to Get on the First Page of Google

Steve from The Strauss Groups shares how you can put your product on the first page of Google search results: The answer is video. It has to be search engine optimized video. Properly post that, and according to a recent study by Forrester Research, you stand a 53 times better chance of getting a Page(…)

SEO Basics: Creating a Google Friendly Website

Search Engine Optimization (SEO) tips for small businesses and new web masters. These simple but effective SEO tips will help make your website search engine optimized especially for Google, the grand-daddy of the Internet.

Optimize Images for SEO

Peter Linsley of Google Images shares some simple yet important image optimization tips that might help you get more traffic from image search engines: Users prefer large, high-quality images (high-resolution, in-focus). Users are more likely to click on quality thumbnails in search results. Quality pictures (again, high-res and in-focus) often look better at thumbnail size.(…)

Search Queries with High Abandonment Rates

Rand says that you should look at your search query logs and try to figure out queries that have high abandonment rates. Look at competing pages and try to rework your own content so that people stay longer.

Checklist for Image Search Optimization

The WebCEO site offers some good tips on Image SEO. Excerpts: If the image constitutes a link, its anchor text is quite powerful in terms of optimization for high image-search rankings. Use high resolution images, if available. Provide different resolutions of images. Check how your image looks in thumbnail size. Stronger contrast is needed to(…)

Ignore the Official Advice of Search Engines on SEO

Whether you look at the search guidelines of Google or Bing, most search engines advice webmaster that they should focus on users and not search engines. Rand debunks this myth as he points out several things that are essential for SEO but users will never see them: Redirection: Without engines, we can use whatever method(…)

SEO Tips for Image Search

Gary Pool has some good SEO tips for image search engines. Excerpts: If you have a series of related images, use descriptive variations. 1. "Google’s Ivan Kostoylevsky logo” 2. "Google’s Unexplained Phenomenon logo” 3. "Google’s 400th Anniversary of Galileo’s First Telescope logo” Use images that will reduce to thumbnails and remain recognizable Quality pictures with(…)

Optimize Your Site for Bing Search

While Google sends you the maximum traffic, it will be a bad idea if you do not optimize your site for Bing as the share of Microsoft’s search engine is set to grow now that they have partnered with Yahoo Search. The Entrepreneur suggests a couple of ways that may help your site rank better(…)

Better Search Rankings without SEO

Dawn Foster shares some good tips for writing blog content that your visitors will not only enjoy reading but they will also link to you thus improving your search rankings without you having to hire an SEO. Include Personal Anecdotes Nothing makes a post unique quite like personal anecdotes based on your experiences. I saw(…)

How to Create PDF Documents Optimized for SEO

Duff shares some good tips on how to get your Adobe PDF documents and presentations rank higher in Google and other search engines using simple techniques. Excerpts: Verify that each PDF file has a proper Description and file-name before you upload them on to the web. Open the PDF file in Adobe Acrobat or any(…)

How to Structure Your Web Pages for Effective SEO

If you are not sure how to structure web pages for effective SEO, check this illustration from SEOMoz that shows how a "perfectly" optimized page should look like. Here are some key points from the story based on their internal research: It appears that Google and the other engines are doing more to recognize location(…)

SEO Tip: Where to Put Keywords on a Web Page

Bing Webmaster blog suggests that placing keywords in the following areas on a web page will have the the greatest impact: Page title (inside the <title> tags) Body text headers (as used within tags such as <h1> </h1>, <h2> </h2>, and so on) Links to other pages (the link text between the <a> </a> tags)(…)