Sahara One’s new TV channel, FIRANGI due to be launched Febraury 25 is already creating waves about its content and USP. To put in short, the channel will be first of its kind in India as it would bring programmes from different regions of the world, which would be dubbed in Hindi.
Firangi would be an addition to the ever growing genre of General Entertainment Channels flooding the India television space. To carve a niche of itself in the competitve space, would be a tough job for the channel, especially when Indian family audiences won’t be able to identify themselves with foreign characters.
