Bad time in retail – Kishore Biyani senses opportunity in restructuring

13 mar 2009

Future Group, faced with topline and bottomline pressures is thinking otherwise. The recent easing of FDI norms has prompted the company to undertake a major retructring exrcies to unlock the hidden value in its various formats.

End of catalogue shopping in India?

29 jan 2009

India’s first catalogue store, Hypercity Argos, a joint venture between Shoppers’ Stop’s Hypercity Retail and Argos, UK has decided to wind off its 5 store Indian operations within 2 years of opening it.

Retail Trade in India – Small Store Format is still the King

19 jan 2009

Lets now see how 2009 fares for the FMCG industry and the retail trade in India. For now the small store format still rules. For the 2% Modern retailers; they have to first look inwards and sort out the mess they are in; before they can look to serve the shoppers better.

Marketing – Not Just Advertising

24 dec 2008

Marketing is about influencing the consumer/shopper at all relevant touch points; be it in store, in home or outdoors.

Zero Moment of Truth: The Power of Consumer Segmentation

24 dec 2008

Zero Moment of Truth in Marketing – An average consumer comes across 6 million brand messages every year across various media – TV/print, events, SMS, outdoors, telemarketing, Point of sale, direct to consumer demos, endorsements.

First Moment of Truth – Winning the Point of Purchase

24 dec 2008

First moment of truth refers to the instance when your brand interacts with the shopper in store; the interaction is instantaneous, decisive and can be inflective for the brand.

Second Moment of Truth – The proof of pudding

24 dec 2008

Second Moment of Truth: If you are a detergent brand that promises superior stain removal to the consumer and claims to remove dry stains. Do you actually do it; the consumer will find out and that will decide your fate.

Anil Ambani launches online shopping portal to sell financial products

23 nov 2008

To augment its existing distribution channels, ADAG has launched a new portal RelianceMoneyMall.Com to retail financial products under Reliance Money umbrella over the internet. Apart from the Mutual Funds, insurance, IPO, research reports and Gold coins, the portal also sell gifts, home appliances and consumer durables.

India’s biggest mall project put on backburner

11 nov 2008

The 4.5 million square feet, India’s biggest mall project ‘Mall of India’ being built by DLF in Gurgaon has been put on hold for now. This is probably the biggest casualty in the retail category since the slowdown started as the project was conceived as the “mother of all malls” with an investment of over Rs.1500 crores.

Bharti to shift focus to non-telecom biz, unveils new brand logo

03 nov 2008

Bharti Enterprises is aiming to join the ranks of other Indian conglomerates by unveiling its vision 2020 along with a new identity and logo, which incidentally is its third change since inception.