3 Idiots Marketing Journey

20 dec 2009

Every time an Aamir Khan flick is up for release, one could easily expect slew of marketing initiatives. This time is also no exception, with 3 Idiots slated to release on Christmas, the brand ‘Aamir’ is busy with his own style.

Subsidy burden prompts Reliance to sell pumps to Govt oil companies

16 mar 2009

The much hyped rollout of the 1432 fuel pumps opened by Reliance Industries met with a premature ending owing to the rising crude prices and differentiated Government policies. All of the pumps owned by Reliance and established with an investment of over Rs.5000 crore were closed in March, 2008 indefinitely.

Airtel IPTV – a value proposition

28 jan 2009

Airtel digital TV interactive, the name for its IPTV services has been launched this month but is available only to residents of Delhi and NCR. The new service would surely gain acceptance especially because its a Triple Play – TV, Phone and Internet, and that the total cost would work out to be lesser than individual cost.

Retail Trade in India – Small Store Format is still the King

19 jan 2009

Lets now see how 2009 fares for the FMCG industry and the retail trade in India. For now the small store format still rules. For the 2% Modern retailers; they have to first look inwards and sort out the mess they are in; before they can look to serve the shoppers better.

Anil Ambani launches online shopping portal to sell financial products

23 nov 2008

To augment its existing distribution channels, ADAG has launched a new portal RelianceMoneyMall.Com to retail financial products under Reliance Money umbrella over the internet. Apart from the Mutual Funds, insurance, IPO, research reports and Gold coins, the portal also sell gifts, home appliances and consumer durables.

Free Laptops courtesy Reliance Communications ?

21 oct 2008

Times of India is reporting that Anil Ambani-promoted Reliance Communications has entered into a strategic alliance with IT giants Acer, Asus, HCL, Intel and Lenovo to offer free laptops with internet connectivity to customers.

Tata Sky become first DTH service to provide DVR

14 oct 2008

Faced with increased competition from Airtel Digital TV and Big TV, Tata Sky has launched a new service Tata Sky+, which uses the much awaited personal video recorder (PVR) technology. PVR allows viewers to Pause TV, Rewind and even Record one channel while watching another channel.

Finally Tesco comes to India, partners with Tata Trent

12 aug 2008

UK’s biggest retailer has finally chosen its partner for Indian operations, to complement its strategy of growing overseas following its operations in countries like US, Korea and China. Tesco has chosen Tata Group’s retail arm, Trent Ltd to start its Indian operations.

Reliance DTH Services in India Coming This August 15

08 aug 2008

Reliance ADAG is expected to launch its DTH services named ‘Big Digital TV DTH’ nationwide from August 15, 2008 with around 200 channels. Big TV has big plans for Indian market and aims to capture a large market share of the total 12.4 crore TV households beating existing players Tata Sky, Dish TV and Sun who together have less than 1 crore subscribers.

ADAG eyes Zee’s Essel World

11 jun 2008

One of the first and largest amusement parks in India, Essel Group’s ‘Essel World’ is drawing interest from Anil Ambani’s Reliance Entertainment. Reliance Entertainment wants to create entertainment zones around the country and Essel World fits perfectly into its fold due to its suitable location and nationwide popularity.

Technology, Software and Internet

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