Breaking News - too much sensation but little content

Media crowdRemember the days when people across the country used to wait till 08:40 p.m. to watch all the day’s news (and ofcourse set time in watches),  on our good old Doordarshan having sari-clad newsreaders. Now the battlefield has shifted, no not on the borders but inside our living rooms, every few mintues you get to see a caption ‘Breaking News’, which could be anything least expected - from a scooter hitting a bicycle to a kid falling in the pit, or a glance of Aishwarya’s mehndi colour.

Today, every news channel wants to gather maximum eyeballs for itself, news reporting has become more sensational and they tend to make a mountain out of a mole hill. They can make a small place guy like ‘Prince’ a national celebrity to making Amitabh Bachchan a villain, just because he wants his son’s wedding to be made a private affair.

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