Chris has some useful advice for PR people and companies on how they should approach bloggers. One important tip – Don’t push too hard:
Don’t push bloggers, and just accept that sometimes the story doesn’t hit.
Marty Weil, who worked in the PR Industry before becoming a freelance journalist cum blogger, has experienced both sides of the fence. He shares some useful tips on how journalists and bloggers can use social networks like Twitter and LinkedIn to connect with PR people and topic experts.
You send an email (embargoed release) to Mr. Blogger about a product that is due for launch the next week but either due to miscommunication or something else, Mr. Blogger decides the break the news on his blog while other bloggers you’ve contacted are still holding their reviews as they are under an embargo.