Marketing and Retail

3 Idiots Marketing Journey

Every time an Aamir Khan flick is up for release, one could easily expect slew of marketing initiatives.

Zero Moment of Truth: The Power of Consumer Segmentation

Zero Moment of Truth in Marketing - An average consumer comes across 6 million brand messages every year across various media - TV/print, events, SMS, outdoors, telemarketing, Point of sale, direct to consumer demos, endorsements.