3 Idiots Marketing Journey
Every time an Aamir Khan flick is up for release, one could easily expect slew of marketing initiatives.
Marketing and Retail
Brand Amitabh Bachchan – And Its Life Cycle
We look at one such Mega brand in the Indian context. The brand is called Amitabh Bachachan that has existed for the past 35 years.
Zero Moment of Truth: The Power of Consumer Segmentation
Zero Moment of Truth in Marketing – An average consumer comes across 6 million brand messages every year across various media – TV/print, events, SMS, outdoors, telemarketing, Point of sale, direct to consumer demos, endorsements.