Marketing and Retail

3 Idiots Marketing Journey

20 dec 2009

Every time an Aamir Khan flick is up for release, one could easily expect slew of marketing initiatives. This time is also no exception, with 3 Idiots slated to release on Christmas, the brand ‘Aamir’ is busy with his own style.

Brand Amitabh Bachchan – And Its Life Cycle

17 jan 2009

We look at one such Mega brand in the Indian context. The brand is called Amitabh Bachachan that has existed for the past 35 years.

Zero Moment of Truth: The Power of Consumer Segmentation

24 dec 2008

Zero Moment of Truth in Marketing – An average consumer comes across 6 million brand messages every year across various media – TV/print, events, SMS, outdoors, telemarketing, Point of sale, direct to consumer demos, endorsements.