Marketing and Retail

3 Idiots Marketing Journey

3 Idiots Marketing Journey
Every time an Aamir Khan flick is up for release, one could easily expect slew of marketing initiatives. This time is also no exception, with 3 Idiots slated to release on Christmas, the brand ‘Aamir’ is busy with his own style.

Zero Moment of Truth: The Power of Consumer Segmentation

Zero Moment of Truth: The Power of Consumer Segmentation
Zero Moment of Truth in Marketing – An average consumer comes across 6 million brand messages every year across various media – TV/print, events, SMS, outdoors, telemarketing, Point of sale, direct to consumer demos, endorsements.