Jounalists were earlier required to write, research and report news but the reading styles are undergoing a change and journalists may therefore have to learn ways to present information /news in a more visual manner.
Marty Weil, who worked in the PR Industry before becoming a freelance journalist cum blogger, has experienced both sides of the fence. He shares some useful tips on how journalists and bloggers can use social networks like Twitter and LinkedIn to connect with PR people and topic experts.
Nelson Minar who works with the Google Web API team raises a good point – “Anyone talking to media knows that telling a journalist something “off the record” means you’re telling them so they know it.