Oberoi and Hilton part ways, to chalk their own course
27 sep 2007

The 4 year long marketing and co-branding agreement between East India Hotels and Hilton International has been terminated effective April 2008. As such 8 ‘Trident Hilton’ properties in India having 1900 rooms would be rebranded as ‘Trident’ while the ‘The Hilton Towers’ in Mumbai would be known as ‘Trident Towers’.



