Google Alerts is quite a popular tool for monitoring your brand on the Internet but there are good alternatives to keep track of your online presence.
Learn how you can easily keep track of new books from your favorite author or books around your topics of interest using the Google Alerts services.
It is possible that Google may add rss feeds for web search results. They already provide feeds for News and Blogs search results.
Google has slightly enhanced their email alerts system and the messages now include images next to stories that are either sourced from Google News or YouTube Videos (see screenshots).
Link Building expert Eric Ward suggests a technique that uses Google Alerts to build links on the Internet for your websites. Using this method, you may get inbound links from sites like .edu or .gov which are ranked very high in Google.