In an interview with NYT, Google AdWords Evangelist Frederick Vallaeys shares common mistakes and tips on how you can be successful with Google Ads: New advertisers often try putting up an ad or two based on a handful of keywords – but when they don’t get many people to click on them, they just figure pay-per-click isn’t for them.

This video shares five simple yet effective tips that will help you make the most out of your Google Adwords ad campaign. Target you ad to the right geographic location where your potential customers are, decide how much you want to spend on your ad each day and focus on advertising one product at a time.