Google Adsense

Google to Become More Transparent on AdSense Revenue Splits

While Google on an average shares around 70% of AdSense revenue with publishers, Google told Jeff Jarvis that they “would consider giving more transparency about revenue splits in AdSense.” At the DLD conference in Munich Monday, Burda CEO Paul-Bernhard Kallen, on a panel with Drummond, said publishers wanted transparency and their “fair share.” I asked him, a fair share of what — AdSense?

Google is Reducing Share of AdSense Publishers

Google is Reducing Share of AdSense Publishers
While Google has never disclosed the exact percentage of revenue that it shares with AdSense publishers, once can easily derive that number using the quarterly earnings report of Google.