eyetracking

How Do People Read Long Web Pages

03 jun 2010

A study from useit.com found that if a user encountered a fairly long web page, like a product page on Amazon or a product catalog at JC Penny, the behavior was something like this: Intense viewing of the top of the page, moderate viewing of the middle, and fairly superficial viewing of the bottom.

Things You Don’t Know About Eye Tracking

18 may 2010

This great presentation should clear some common misconceptions around eye-tracking: Eye tracking allows you to see what people are thinking If there’s no ‘heat’, users didn’t see it Eye tracking is scientific, by definition Heatmaps are generalisable (No: The user’s goal has a huge impact on eye tracking patterns)

75% Of Your Site Visitors Will Never See Ads Placed Below the Fold

29 apr 2008

An eyetracking study published on mediapost.com says that an ad placed above the fold* is visible to 100% of site visitors though only about 60% of them actually see it. And in case of ads placed below the fold, only 25% of your site visitors will ever see the ads.