India is a rapidly evolving entertainment market and has long tradition of comic readership (almost 60 years old) publishing around 10 crore copies a year, but despite that the industry still remains immature as compared to Japan, America and France. In the next 10 years, India is expected to have population of 55 crores which is under 20 years of age.
Virgin Comics, a venture between Sir Richard Branson’s Virgin Group, writer Deepak Chopra and filmmaker Shekhar Kapur seeks to take advantage of this untapped potential. It would portray comics as a potentially mature medium with original stories and character which would be subsequently developed into films, television, animation, gaming, wireless content and merchandise.
