Amul to foray into bottled water
26 sep 2007
To capitalise on its tremendous brand equity and offset the margin pressure on the dairy business, Amul is planning to foray into the bottled water segment starting with its home state, Gujarat.
dairy
Reliance Retail introduces private label for milk
16 jul 2007
Reliance Retail has ventured into the high-volume, low-margin (3-5%) segment of retailing liquid milk through its own brand ‘Dairy Pure’, reports ET.
The product is initially launched in Hyderabad and would be rolled out nationally in coming months.
If Amul comes with an IPO…
26 may 2007
Amul’s tagline ‘The Taste of India’ can not be doubted under any source of imagination. The story of Amul (Anand Milk Union Limited) started in 1946 with 247 litres of milk to do away with the exploitation of middlemen in milk collection and give the villagers maximum returns.