Brand Amitabh Bachchan – And Its Life Cycle
17 jan 2009
We look at one such Mega brand in the Indian context. The brand is called Amitabh Bachachan that has existed for the past 35 years.
brands
Brand Bournville Hits the Bulls Eye in India
11 jan 2009
Cadbury launched Bourneville fine dark chocolate in India last quarter. Well coordinated marketing at relevant consumer touch points – front page ad in Economic Times with catchy taglines (‘Food of the Gods and other Top Management); upscale ad campaign targeted at the well healed.
Arvind Mills changes name, focus, strategy
13 may 2008
Textile major Arvind Mills which has been recently going through a bad patch owing to rising rupee, reducing exports and falling margins is undertaking a business transformation in a bid to become a billion dollar company.