branding

Grand Intercontinental Becomes ‘The Lalit’, probably inspired by ‘The Leela’

19 nov 2008

Counted among India’s largest privately owned hotel company, Bharat Hotels has changed its brand name from the ‘Grand’ to ‘the Lalit’, reflecting the name of its late founder Mr. Lalit Suri coupled with the end of its franchise arrangement with ‘The Intercontinental’.

Bharti to shift focus to non-telecom biz, unveils new brand logo

03 nov 2008

Bharti Enterprises is aiming to join the ranks of other Indian conglomerates by unveiling its vision 2020 along with a new identity and logo, which incidentally is its third change since inception.

Taj Hotels shifts focus to luxury hotels

11 jun 2008

105 year old Taj Hotels Resorts and Palaces having 59 hotels in the luxury, leisure and business segment is going for a rebranding of its properties to preserve the exclusivity of the Taj brand.

Brand Integration on cards for retail majors

23 may 2008

To address the problem of running too many brands and overlapping business operations, two of the biggest retail players, Spencer’s and Future Group have decided to reduce the number of brands and store formats.

Adlabs go in for a name change to reflect ADAG image

03 may 2008

India’s largest multiplex chain, Adlabs is going for a rebranding exercise to bring the name is sync with the group’s other entertainment ventures such as FM, DTH, DVD rental, music and movie production.