Amul Girl with the Indian Rupee
26 jul 2010
The creative ad team has come with another brilliant ad for Amul butter.
The ad features the new symbol for the Indian Rupee.
amul
Amul to foray into bottled water
26 sep 2007
To capitalise on its tremendous brand equity and offset the margin pressure on the dairy business, Amul is planning to foray into the bottled water segment starting with its home state, Gujarat.
Reliance Retail introduces private label for milk
16 jul 2007
Reliance Retail has ventured into the high-volume, low-margin (3-5%) segment of retailing liquid milk through its own brand ‘Dairy Pure’, reports ET.
The product is initially launched in Hyderabad and would be rolled out nationally in coming months.