Amitabh Bachchan is hosting the next season of Kaun Banega Crorepati (KBC), the Indian version of the popular UK game show – Who wants to be a millionaire.
Amitabh just unveiled the new KBC logo on his twitter stream – @SrBachchan – and as per his suggestion, the designers have included the new symbol for the Indian Rupee in the KBC logo.
When it comes to promotions, movie makers are not averse to taking bets on in-film ads. And when the man involved is ad agency Lowe’s Creative Head Balki, one expects to see a film donned with brands.