Adobe is giving away basic versions of both AIR and Flex, charging only the pros who create the content with Flex. And when millions of people upgrade to Adobe Flash Player 10, they’ll have the option to download the new Adobe Media Player. From Forbes:
"Two years ago Adobe launched a $100 million fund devoted to [...]
Adobe $100 Million Fund for Adobe AIR Developers
Adobe AIR Logo Sports a New Design
Design of the new Adobe AIR Logo

