The Branding of ‘Ghajini’
07 feb 2009
Apart from the ongoing success of Ghajini, the movie has been able to create much hype in the corporate world through its well tuned and finely coordinated marketing campaign pre and post movie release.
adlabs
Adlabs to build India’s largest multiplex at Phoenix Market City
12 jul 2008
After multiplex, its now turn of megaplex to dot Indian cities. The first announcement in this regard has come from ADAG’s Adlabs CInemas who would build a 140,000 sq. ft. multiplex at Phoenix Mills’ Kurla Market City.
Reliance to use petrol pump space as highway malls
12 may 2008
After taking a beating in its front-end petroleum retail venture, Reliance Industries is planning to convert the closed outlets into malls and multiplexes.
Of the 1432 outlets closed, 500 are company owned and rest dealer-owned.
Mukesh Ambani, Yashraj and Adlabs founder may team up for multiplex foray
07 may 2008
After the talks of a JV between Reliance Retail and Yash Raj Films for a multiplex foray, there is now talks of Manmohan Shetty, founder of Adlabs Films to team up for a nationwide operation of 500 screens.
Anil Ambani enters into highly lucrative Live Sports Entertainment biz
13 dec 2007
The Reliance – ADAG groups is making its foray into organising large format live events through their company, Adlabs Films under a new banner ‘Big Live’.
The group will mainly organise sports and entertainment events rather than managing sports personalities.
NDTV Imagine unveiled, but tough ask to establish hold
16 nov 2007
Media conglomerate NDTV has announced the launch of its Hindi general entertainment channel under NDTV Imagine in January ’08.
NDTV Imagine is targeting the family audience through its programs and have partnered with production houses such as Sagar Arts, Hats Off Productions, Rajshri Films, SOL, Sphere Origins, Endemol India, Synergy Adlabs, DJ’s A Creative Unit.
DLF may list DT cinemas, plans to build 100 multiplexes
06 sep 2007
In a bid to become among the largest multiplex operator in India, DT Cinemas, owned by DLF Ltd, would build 500 screens in 100 multiplexes over next 2 years with an investment of Rs.1500 crore.
Bigflicks.com – Anil Ambani’s bet on home video market
30 aug 2007
Reliance Anil Dhirubhai Ambani Group has launched its Video on Demand online service, Bigflicks.com. Initially the website will cater to NRIs around the world and make them access Indian movies for a fee.
Entertain yourself with a TV during your Shatabdi Trip
27 aug 2007
Faced with competition and losing market share to low-cost airlines, Indian Railways is starting a pilot project to install flat-panel touch screen TV on individual seat in select North Indian Shatabdi trains.
Reliance ADAG plans BIG in film production biz
20 aug 2007
The Indian film industry is attracting big ticket investment with corporate houses turning focus on film production. After Yashraj Films, UTV, TV18 and PVR, Reliance ADAG is investing big in film production.
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