A coffee chain in Amsterdam is trying something unique to advertise their brand across campuses. They are giving away free coffee coupons to college students who agree to sneak in a branded slide from the coffee company into their PowerPoint presentations.
These advertising slides resemble coffee-stained paper napkins and some of them carry pretty funny captions like "I got free coffee to put this slide into the presentation" or "Drink Coffee. Copy from Wikipedia".
To claim the coffee coupons, the students are required to post a picture or video of the classroom where that presentation was made. Here’s one such video capture.
Find this article at: http://www.labnol.org/software/powerpoint-advertising/8975/
Tags: advertising, feature, powerpoint, Software
Reader Comments
This was bound to happen. When you can attract a mass of people to collectively stare at the screen for certain amount of time then it’s a prime target for visual advertisements. Didn’t surprise me!
Written by DemoGeek on 06.05.09
Pretty clever. But why do you suppose the cleverness is in English? I know that lots of Europeans speak English, and very well, but surely they educate their young in their various national languages. ???
Written by Willa Jean on 06.05.09
Great..now the meetings and conferences shall also be held in between the advertisement breaks..following the TV channels.
Written by Kajal Kumar on 06.06.09
Wow Advertising industries to doing things right on top…
Those slides in between those sleepy sessions will definitely impress audiences…
Written by Fasil on 06.08.09
I wonder when we finally get chips implanted in our head will we have things like, “This nap sponsored by Kellog’s.” or, “This make out session with your girlfriend sponsored by Trojan.”
I’m surprised the inside lids of caskets aren’t plastered with advertising space at viewings (hmm, note to self…).
Written by John Lange on 06.15.09