Making a Living Through Blogging - The Hindu Business Line

Interview on the frontpage of The Hindu - Business Line by Priyanka Vyas.

What started as a hobby or passion is fast turning into a means to rake in the moolah. As blogs witness mind-boggling hits and reach out to more people with interests in specific areas such as travel, technology and health, they have also caught the attention of advertisers.

With companies such as Google seeing the opportunity and bringing together bloggers and advertisers, bloggers have started depending on the forum for their full time or part-time income.

Take the case of Mr Amit Agarwal, whose technology blog `Digital Inspiration’ attracts over a million visitors per month. Over the last two and half years, it has become his bread and butter.

“While there are risks involved depending on external factors such as number of viewers on your blog, it is certainly better than working as a software engineer with a private company,” says Mr Agarwal.

Google, which provides individuals software to start their own blogs, confirms that bloggers are increasingly using their blogs to multiply their money. “With Google Adsense, bloggers are using their blogs to get advertisements. So as bloggers sign up with Adsense, the blogs get scanned and is allotted relevant ads. Depending upon the clicks the ad generates on a particular blog, the revenue gets shared between Google and the blogger, explains Head of Sales, Google India, Mr Sundararaman K.