Melissa Lafsky for Freakonomics – Assuming that the vast majority of click fraudsters are individual site publishers looking to boost their revenues, if you calculate 17 percent of all ad-clicks on the approximately 156 million total sites on the Internet, you’ve got somewhere around 26 million Web publishers potentially committing fraud. Link.
Find this article at: http://www.labnol.org/quotes/media/labnol-in-freakonomics-the-new-york-times/2354/
Tags: new york times, nyt, Print Media, Quotes
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