Business Standard: On Professional Bloggers in India

Quoted in Business Standard on Professional Blogging:

Blogs can add to the blogger’s income indirectly by getting them professional work. Most bloggers, provided they prove competent, are sought out by companies for consultancy, research and insight programmes.

Amit Agarwal, founder, Digital Inspiration, says: "These days bloggers use their blogs as portfolios to showcase their talent and knowledge." Google searching names of prospective recruits is a trend of the past, HR companies now follow blogs to gauge the knowledge and understanding of job seekers before recruiting them.

Grabbing eyeballs is important. Agarwal believes that revenue to a certain extent is dependent on external factors beyond the bloggers’ control. For instance, a recession may bring down ad rates which may affect the revenue generated. Link.