Blogging and Blog Marketing – Mint

The 4 Ps of Blog Marketing – Have a blog? Where are the readers? Touched a raw nerve, right? Don’t fret, it’s not tough to get them, if you follow these rules.

Ajay wrote this for Mint newspaper that’s published by HT and Wall Street Journal. You can read the print version by clicking the image. Quotes:

Get other sites to link to you: In an ideal world, everyone you want will link from their site to yours. Poof, and you could be in business overnight. If wishes were horses! “You just cannot get results fast enough. It was only after a year of blogging that things started happening for me. Other sites will link to you only if your content is good—period,” says Amit Agarwal, a professional blogger whose three-year-old blog Digital Inspiration figures in Technorati’s Top 100 globally.

Get yourself some links: Till WSJ.com does not link to you, visit the site and other blogs and leave comments on topics of shared interest—with your link. “This is one way to generate some traffic faster—find blogs in your niche area and leave meaningful comments on posts with your blog’s address. If it adds value to the conversation, other readers will click on your link to know more about what you are doing. Someone else may already have the audience, and you are doing nothing unethical or illegal in trying to attract them too,” says Agarwal.