While NBC has exclusive rights to broadcast Olympic Games live on the Internet, Google’s YouTube will now stream Olympic videos in countries where the rights haven’t been sold.
These include places like South Korea, India, Iraq, Nigeria, etc where sports fans will get to enjoy three hours of daily highlights on YouTube from the Beijing Olympics without having to turn on their television sets.
There’s a new channel on YouTube dedicated to Olympic videos. Unlike NBC, YouTube will only stream video recordings and highlights made available through the International Olympic Committee. CNN, Bloomberg and WSJ has more on the Google – Olympic deal.
Also, the Olympic videos on YouTube will not be available to Internet users in countries (including US) where the rights have already been sold to other broadcast networks though there are workarounds.