So you are about to launch a new product and are looking for bloggers / influencers who may be willing to write about your product on their blogs.

Now that’s an obvious approach but Justilien Gaspard of SEW shares another great idea that will help your campaign become more successful:

"Find the influential bloggers for the community you’re targeting. Increase your results by researching active users who left comments on those blogs. Find out who’s contributing positively to the discussion. A pattern will emerge showing people you can reach out to for help promoting your campaign. Obviously, avoid the people who constantly leave negative comments or try to stir controversy — unless that’s your goal." Link.