With Bollywood being the flavor of the season, Israeli arms maker Rafael has launched an embarrassing, over-the-top, song and dance style marketing video to promote their products at the Indian defense ministry’s annual air show.

The video, complete with English subtitles, garish costumes, and even photos of Hindu Gods in the background, almost looks like it’s meant to mock Indians; something the Indian army officials may not find too amusing.

However, if you must, turn up your speakers, and watch them go “Dinga Dinga Dee”.

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