How Twitter Helped Me Get Sponsorship from Google

Twitter Guide The power of twitter just never ceases to amaze me.

I am planning to organize some sort of a training event about blogging (details still being worked out) and therefore required sponsorship to cover the various costs related to the event.

Since I had absolutely no clue about who to approach for sponsorship, I asked my twitter friends and within minutes, there were about twenty responses suggesting me the next steps.

Everyone sort of agreed that the best approach would be to contact the Marketing / Corporate Communications team since they generally handle sponsorships in a company.

Now, the next task at hand was to find someone from the Corporate Communications department at Google India. Luckily, Amit Somani (he heads Mobile Products for Asia-Pacific at Google) picked my original tweet, we discussed the idea and about ten days later, I was told that Google will sponsor the event.

Two messages, each less than 140 characters, and there you have the sponsorship. Wow! Thanks Twitter, Google and of course, Amit.

A lot can actually happen over Twitter. See some more examples:

1. Great Twitter Moments – David Spark
2. How Twitter Made My Website Better - Guy Kawasaki

Find this article at: http://www.labnol.org/internet/twitter-helped-me-find-sponsorship/5472/

web: http://www.labnol.org/ email: amit@labnol.org


Reader Comments

is this event is free or paid ?

Will the even be online or at some location?

Congrats and twitter is evolving in a better way for business deals.

I am waiting desperately to meet you..
will be there amit sir..
please organize the event at Delhi or Noida…

Twitter is turning out to be a great boon to many tech bloggers, considering it manages to have a niche of only web/tech savvy users. Guy Kawasaki (AllTop.com founder) had forgotten his MBP charger and was out bound for a business trip, on realizing he was not carrying the charger, he tweeted his problem and within hours there was a fellow Twitter user who came to the airport and helped him with a charger!

So, Twitter is certainly a very resourceful site when it comes to such matters. Off course you need to be following the right people and the right people need to be following you.

Twitter is definitely a great place to find help, I have definitely seen quite a few questions answered on twitter and have also casually asked a question and almost got the answer instantly there.

In the same way I have also been actively answering questions asked by people I follow, so it has been a great experience all round.

Twitter sure sounds impressive…I still have no idea how to use it properly…lol

congrats Amith. Please provide us “How to find a sponsors for blogs?”. It would be more helpful for us.

Amit - Where will the event be conducted. I’m looking forward to attend this event.

And twitter is definitely one of the most powerful tools in the recent past :).

Just wanted to point -> both the sources under Recommended reading: are pointing to the same link.

Wowww amit truely a great morning atleast to me. Eagerly waiting for the dates so that i can attend the even. Please give us some tentative dates so that the holidays can be planned accordingly. Thanks amit for the great step.

Cool! I wish I had half as much followers as you have Amit to garner some sponsorship for Indibloggies 2008 :) Awaiting the scoop on the upcoming event.

I do not think this has anything to do with twitter. You could get sponsorship because of your own Brand value- because it was Amit Agarwal Google agreed to sponsor you. Twitter just served as a medium-if you’d asked for it through any other medium also I am sure you would have got similar result. In other words, if someone else with similar no. of followers had asked for a similar sponsorship, it is unlikely that he will succeed.

Hang me, but twitter is just a medium..what was important was you have a good network of pals.

It wasn’t twitter it was you friend who got you the sponsorship. It was good to know though you are going to give some training on blogging. Keep up the good work. I have started reading your blog recently and now I am hooked onto it.

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