Technorati Engage, the self-service ad network for bloggers is now live at technoratimedia.com. You can sign-up for the CPM program here but may have to wait as someone will manually approve your request into the Technorati Ad Network.
One of the attractive features in Technorati Engage is support for rotating ad units. So if you limited advertising space on your blog, you can still engage multiple advertisers as their ads will rotate randomly after every page load.
Second, Technorati displays detailed information about the performance of ad units on different sites so it becomes easy for advertisers to shortlist sites for their campaigns. A less popular site with more ad clicks could be more attractive for an advertiser than a site with high impressions but no clicks.
Revenue: The revenue split is 60-40 between Technorati and bloggers. So if you host an ad from Technorati Media and earn $100 in a month, your share will be $60 while Technorati keeps the remaining $40. (BlogAds uses the 70-30 model).
Ad Formats: Currently, Technorati Engage offers 125×125 square ad units (image), text ads and the new PhoText ads which are like image ads but with a text description. PhoText ads are available in 4 set square dimensions: 25, 50, 100, and 200 pixels in width.
Payment: Publishers can request payment via PayPal, Printed Checks (yes they still exist) or a Wire Transfer.
Related: Advertise on Digital Inspiration Blog
Find this article at: http://www.labnol.org/internet/technorati-ad-network-for-blogs/5803/
Tags: advertising, Archives, blogads, technorati, Internet
Reader Comments
This was one of the most awiated ad network in the blogosphere. In the first look, their concept seems to be good. Lets see how it works out. BTW, As per the information in their site, revenure sharing % is 75-25 not 60-40 as specified in your post. Please have a relook.
Written by Prasanna on 12.03.08
How about 80-20? It would be a better advertising if that would be that sharing.
Written by charles on 12.04.08
One more choice for bloggers looking at adsense alternatives. This should
Written by Rohit on 12.04.08
Thanks Amit for sharing that info.
Is this compatible with Adsense ads as well? I mean can we have both adsense as well as technorati ads show up on the same page?
Cheers
Vaibhav
Written by Vaibhav on 12.04.08
yes is it Adsense compatible?
Written by Piyush on 12.04.08
It is looking completely like adengae network and i am waiting for the approval. Amit can you give some tips to attract advertisers for bloggers throug this network.
Written by kishore on 12.04.08
Hi Amit,
I think they are giving one more facility to their publishers that until publishers get sufficient ads, they would be providing ads based on CPC in that ad unit. Isn’t this a good for small sites.
Written by Abhishek Parakh (EquityPandit.com) on 12.04.08
I want to know whether Technorati Ad Network provides ads to only Blogs site or other websites also. Is there any ad network in India that provides category based ads?
Written by Rajeev on 12.04.08
Rajeev – The Technorati Blog Ads network is available for blogs as well as regular websites.
Written by Amit on 12.05.08
To Rajeev: You can look into Tyroo …. they provide category-based advertising in India.
Written by Ritwik Banerjee on 02.20.09