Should you company hire an SEO? If you are writing good content, probably not? Derek argues that "it’s not your job to create content for Google. it’s their job to find the best of the web for their results. Your audience is your readers, not Google’s algorithm. "
Google’s ranking algorithm is based on links. So the most effective way to game their system is to plant links on as many sites as possible, all pointing to your site, linked from specific keywords.
Competent journalists and site creators that are making legitimate content online, but get seduced by the SEO dark side into thinking they need to create content for Google instead of for their readers. It dumbs-down the content, which turns off your real audience, which ultimately makes you less valuable to advertisers.
From: Derek Powazek
Find this article at: http://www.labnol.org/internet/should-you-hire-seo/10577/
Tags: inspiration, seo, Internet
