Chris V shares some of the most import SEO tips from Pubcon. Favorites:
1. Glossary pages are good content for SEO
2. Use footer links sparingly and only link to your most important pages. Don’t waste pagerank on content that is worthless.
3. Keyword Research: Use Google Trends to check traffic trends in different markets. There may be emerging opportunities in other geographic areas..
4. Bounce rate: 30% is good, 50% is ok, 70% needs work
5. Most visitors will not watch more than the 1st image of a rotating image.
6: 7 choices tops for your main navigation. Too much = no choice
7. Buttons should never say “Submit”. Try “Download Now”, “Start Free Trial”, “Request More Information”
8. Text links in a page carry more weight than alt text.