Gabriel Weinberg shares some interesting SEO tips that may help your site rank better in Google. Here’re my favorite picks from Gabriel’s blog:
1. Make as flat a site hierarchy as possible. Pagerank seems to flow logarithmically from a homepage to its internal pages. So if you have pages you want ranked highly, either you need links back to them directly or have them linked directly from your homepage. And if you take my long-tail advice and make a lot of pages, make a directory of them as flat as possible. For example, if you have 10,000 pages, make 100 pages with 100 links and link to those 100 right off your homepage. Ideally those 100 links would make sense, e.g. categories or alphabetical or something (and not just random).
2. Don’t bother if you can’t get in the top 10. People usually revise their search terms instead of clicking to page 2. So if you don’t think you can get in the top 10, try something else, ideally something more specific that would convert better anyway. A good thing to do is to add one more word to the general term, so if you end up ranking well for the specific term you are helping your rankings for the more general one as well. Then if it turns out the specific one was easy (you quickly become #1), you’ve already gone part way on the general one.