Vanessa – It might be boring and web 1.0, but fun new words are no substitute for keyword research. I’m pretty sure that someone wanting to know the general housing prices of a particular neighborhood is not going to type “zindex” into a seach box. Which doesn’t mean you have to use boring names and give up on having a site since every domain name with real dictionary-style words is taken.
It just means that you want to add a bit of explanation to the page and use things like title tags and headings to your full advantage in incorporating those keywords you’ve come up with using that old fashioned research. For instance, truemors.com has “breaking rumors, news” in its home page title tag. They just need to throw in the word “gossip” and they’ll be set. Link. [tags]seo[/tags]