This is an SEO tip for magazines and online newspapers from SMX East:
"Editorial doesn’t always know that the article headline is the title tag and therefore the listing in Google. Online headlines are different than print headlines. Main points to edit include being straightforward: no puns, sarcasm, jokes, and abbreviations. Include keywords that you want to rank for and create headlines that are fully understood on their own, without sub-headline or image.
The second priority is creating a keyword rich sub headline and copy beginning. This can also be used as the meta description." Link.