SEO Tricks from Marshall Simmonds of About.com / New York Times

The About.com SEO Manual from Marshall Simmonds says:

Keep the graphics low and the content high. All engines do two things: index text and follow links. Give the spiders the opportunity to do just that. Keep the content as high on the page as possible and give relevant links to quality content either on or off-site. The HTML title should be focused and accurately represent the content of the page.

Customize content for each page. Every URL is a potential entry point. Keep content in the header tags focused and terse. Simplicity is so important in search engine optimization.

A properly optimized page has appropriate keywords in the title and meta tags. Beyond that, creating content and headings that also contain appropriate keywords can lead to more recognition in search engine rankings.

[The biggest SEO guru, Marshall Simmonds, is responsible for making The New York Times website more search engine friendly] [tags]seo[/tags]