If your web pages do not appear on the first page of Google, your presence is almost invisible on the Internet because most users are too lazy to scroll beyond the front pages.

track search position

While there are enough good websites (see the Search & SEO section) telling you how to improve search rankings, Exact Factor is a tool that helps you monitor these rankings via email alerts.

You supply the address of your website and the search keywords that you are looking to rank for – Exact factor will send an email alert when pages from your site hit the front page of Google, Yahoo or Windows Live Search.

You may either select the default .com (like google.com) for determining search rankings or choose country specific domains (like google.co.in) for sort-of local search.

There’s more. You can type the address of a competing website and track if that site ever manages to beat your position in search engines. The service is free with a limit of 50 keywords per site.

Related: Create a Google Friendly Website