MAUJ has tied-up with ESPN to offer ESPN sports services on mobile phones in India.
Mauj managed the Afro-Asia Cup WAP zone in August 2007 where the video content was provided live (with a lag of 15 to 20 minutes) to the end user. Mauj also successfully integrated a brand led exercise for ESPN where Apollo tyres sponsored cash prizes across Airtel and BSNL. This contest was also promoted aggressively by ESPN on their network.
Mauj will enable the Mobile ESPN services on its proprietary Armada Platform for all the on-air interactivity, sports updates and alerts services on the short code. The company will also be responsible for distribution of rich multimedia content through the WAP sites and on-device portals for all sports services.
In addition, Mauj through its technical & operational expertise will also help Mobile ESPN develop unique sports based applications and provision sports services on the operator platform.
Find this article at: http://www.labnol.org/internet/pressrelease/watch-espn-sports-on-your-mobile-phone/1220/
