ScanAlert reports 34 hours online shopping lag

ScanAlert recently released a study in which they report “the delay between first visit by an e-shopper and online purchase has risen dramatically since 2005 by 19 hours to 34 hours, 19 minutes”. Their main recommendation to online merchants in this regard is to focus on providing more information on their site and making the transaction safer.

ScanAlert reports more people are comparison shopping online and spend more time researching products, with shopping cart abandonment being well entrenched as a habitual part of consumers’ shopping behaviour.

HealthPricer’s experience is different, supporting the point that a well-informed site that represents trusted merchants prompt people to purchase faster.

We took a sample of 2,288 shoppers who purchased pharmacy products after visiting HealthPricer.com, a comparison shopping engine for health products, from June 1 – July 10 and found the following results:

- There were 1,297 merchant transactions completed within 10 minutes of visiting www.healthpricer.com – 57% of the total sample.

- There were 1,901 transactions completed within 30 minutes – 83.09% of total sample.

- There were 1,996 merchant transactions completed within 1 hour - 87.24% of the total sample.

- 130 transactions of the total sample took over 3 days.