Redington India is the sold distribution partner in India for Microsoft’s Games for Windows business and XBox 360 products in India. Games for Windows include a wide range of block buster games like Age of Empires, Flight SimX, Halo 2 and covers many other exciting games of different genres.
As PCs are the largest gaming platforms with 200mn gamers globally, Microsoft will leverage Redington’s 39 strong branch network for reaching out to resellers and other consumer touch points across top 100 cities in the country.
Elaborating on the partnership, Mohit Anand, Country Manager, Microsoft Entertainment and Devices Division, India said “We share a long-standing partnership with Redington in India as they have an excellent understanding of retailing lifestyle products and have also been the distributors of our Xbox 360. We are confident that together we will be able to reach out to the ever expanding space of gaming enthusiasts in India and provide our finest games of windows to them.”
“Microsoft has had a long commitment for its Games for Windows business in India, being the first and only publisher present in this space since 1999. It was because of our belief, passion and commitment to establish the gaming industry in India,” added Mohit.
About Games for Windows
Microsoft Windows is the most popular operating system in the world for games, delivering the widest range of titles, the most gaming hardware choices, and advanced gaming technology for players of all types. With Windows as the cornerstone, the Games for Windows platform offers publishers and gamers the most enjoyable and innovative gaming experiences available on a PC. More information can be found online at http://www.gamesforwindows.com.
About Microsoft India
Founded in 1975, Microsoft (NASDAQ “MSFT”) is the worldwide leader in software for personal and business computing. The company offers a wide range of products and services designed to empower people through great software-any time, any place and on any device. Microsoft Corporation India Pvt Ltd. is a wholly owned subsidiary of Microsoft Corporation. It has had a presence in India since 1990 and employs over 4000 people across its offices in New Delhi, Mumbai, Bangalore, Calcutta, Chennai, Hyderabad and Pune.
About Redington
Redington is a leading distribution and supply chain solution provider with focus on IT, Digital printing and lifestyle categories, Telecom and Consumer Durable products with consolidated revenues in excess of USD 2 Bn. The company also provide support services for IT hardware and mobile phones The company has presence in 20 countries across South Asia, Middle East and Africa. The company has partnered with more than 40 global brands, like Microsoft, HP, IBM, CISCO, Intel, Samsung, Seagate, Nokia, etc. to provide supply chain solutions in these diverse geographies. Redington started its Indian operations in 1993 and has grown consistently over years and has recorded revenues in excess of Rs. 4,700 crores in India in FY 2006-07. Headquartered in Chennai, it has presence across India through a well spread network of 39 branches, 50 warehouses and 156 service centers with a channel base of more than 12000 partners. The company recently entered the Indian Capital Market through an IPO in January 2007, which received over whelming response from the investing community.
Find this article at: http://www.labnol.org/internet/pressrelease/microsoft-games-for-windows-at-redington-india/875/
