HP Snapfish Photo Printing For the Indian market

Hewlett-Packard, today unveiled its strategy to revolutionize the digital photography market by announcing its entry into the retail photo printing market with the launch of HP Retail Photo Solutions. The company has also announced the much awaited launch of the world’s No.1 consumer online photo service – HP Snapfish customized specially for the Indian market.

Snapfish will offer consumers free online photo sharing, unlimited online photo storage and professionally developed digital camera prints for as low as Rs.2.95 only (4×6 size). Additionally, new customers will receive 20 free prints when they become a Snapfish member with no obligations.

HP says - “Snapfish has gained popularity globally and we expect to do the same in India. It will change the way consumers ‘click-print-share’ photos in India. We have customized Snapfish to the needs of the Indian consumers with breakthrough pricing of Rs.2.95/- per print in the photo printing domain.”

The HP Retail Photo Solutions will offer end-to-end digital photography printing services with high quality HP photos that will last 5 times longer than traditional photos. Consumers can also enjoy printing photo based gifts with their favourite photos on key chains, mugs, T-shirts, mouse pads, photo greeting cards, posters, calendars and coasters at the HP Retail Photo Outlet or can place an order on the HP Snapfish website. The HP Retail Photo Solution will allow consumers to print on various substrates such as art paper, canvas and can also print instant photo albums.

The rise in the use of image – capturing devices translates into huge opportunities for photo printing market in India, largely fuelled by the growth in digital and mobile cameras in the country. According to Gartner, the market size of digital camera in India was $110 million in 2006 and is expected to grow 20-22% CAGR through 2011. The number of mobile users in India will be more than double in the next five years, growing from 185 million to 462 million in 2011.