Facebook Publishers Notice Significant Jump in Traffic

Web analytics company Quantcast today released statistics suggesting that companies who have developed Facebook applications have experienced significant increase in web traffic.

Slide has more than tripled its global reach in Web site traffic while HotOrNot saw their traffic double during the same period. Thanks Krista Thomas of Quantcast.

“Just six weeks into Facebook’s open platform initiative, we are seeing striking results,” said Konrad Feldman, co-founder and CEO, Quantcast Corporation. “The Facebook platform is driving substantial incremental traffic to application publishers’ Web sites, as consumers find new routes to exploring their wares.”