Chris Dodd Launches Presidential Campaign on MyLifeBrand

MyLifeBrand, a new social platform which allows users to aggregate and manage their favorite social networks, communities, and services, today announced that the Presidential campaign of U.S. Senator Chris Dodd (D-CT.) has launched its own branded custom community on the company’s platform, in an effort to reach millions of voters across thousands of Internet communities.

Campaign supporters can easily manage and message their friends and contacts across all major networks such as Friendster, LinkedIn, Bebo, Facebook, H15, Orkut, MySpace, and TagWorld.

Sen. Dodd’s campaign launched the MyLifeBrand online platform solution in June, estimating that the site will aggregate communities totaling millions of voters leading up to next year’s primary season. The campaign chose MyLifeBrand for its unique ability to enable the importing of friends and social networks into one website, providing greater control and a more uniform solution for its members to message across those networks.

The Dodd Presidential campaign – as well as its supporters, volunteers, campaign contributors and other campaign constituents — can import multiple networks and their related friends into a single browser-like site that wraps communities and services of choice into one total social experience. MyLifeBrand’s single ‘command control-style’ website then lets the campaign and individual voters seamlessly navigate between these communities and services in on place.

This ‘social connectivity’ helps the Dodd campaign and its supporters to manage multiple relationships across multiple communities using multiple networks from one place.
“From sitting down with voters at their kitchen tables to using innovative technologies on the internet, Chris Dodd’s campaign is about bringing people together to find solutions to the great challenges facing the country,” said Hari Servugan, Chris Dodd for President Communications Director. “We are excited that this platform will help us create and grow the communities that will get our country back on track again.”

The MyLifeBrand platform will also be central to the Dodd campaign’s online dissemination of videos, press releases, speeches and position papers, as well as voters’ ability to make online contributions, schedule and invite supporters to campaign events and participate in the candidates’ blogs.

MyLifeBrand’s platform features includes rich messaging and content sharing tools, customized services and an innovative rewards sharing model that enables members in the community to generate revenue for doing what they already do, build their friends list. Beyond the website as a messaging platform, MyLifeBrand also offers the campaign a mobile wap solution for rich messaging and exchange of content whether PC to mobile or mobile to PC. Other features such as messengers, blogs, media galleries, unique filtering and content control capabilities are also especially productive in the political campaign.

“MyLifeBrand is proud to provide our nonpartisan platform to Sen. Dodd’s White House campaign so that the senator and voters have a continuous, robust and substantive discussion,” said MyLifeBrand Founder and Chief Executive Officer Jeff Jani. “Any campaign, candidate or political party can develop a fully branded relevant community on our platform. MyLifeBrand also enables candidates and voters alike to aggregate and manage numerous social networks and services. It’s a virtual Town Hall meeting that is ongoing, right through Election Day.”

MyLifeBrand’s virtual town hall approach includes Meebo’s (www.meebo.com) real time text and video chat forum within each political campaign’s community home page that brings members together with candidates where they can share in real time their views and positions.
MyLifeBrand also has partnered with I Support This Message (www.isupportthismessage.com) to allow members to extend the discussion of issues to their friends outside of the MyLifeBrand platform as well, enhancing the ability for MyLifeBrand to serve as a platform for all levels of political campaigns … from local to national.